John Mason, General Manager Northern Hemisphere

John began his business career with 12 years in the Textile industry, in 1986, and has traveled extensively throughout Asia, Australia and North America. In the late 1990s John became involved in a number of entrepreneurial projects centered around software products. These included the development and successful release of a golfing package, Golf Tracker (LoveYourSport Ltd). John successfully gained distributorships via a number of sporting retailers and successfully negotiated agreements with sporting good manufacturers.

John retains some involvement with LoveYourSport and has extended the range of products to include Football and Cricket. The current range of products demonstrates an innovative approach to the delivery and marketing of applications build to provide benefit to sports fans. Several large announcements regarding the LoveYourSport company are imminent.

John is a director of Altaine, is permanently located in the UK, and has overall responsibility for sales and operations for the United Kingdom and Europe.