Direct Line On The Road App
The Brief:
Enable customers to use the App in a incident situation to take notes and swap information and speed up the reporting and cover process.
Insight:
Audience: Make the process easier for me ‘allow me to store my incident details and pass on the info including photo’s to the necessary people immediately’ then let me add to the report later via my computer.
Technology: Let the iPhones features work for the customer, store and swap info, GPS for location lock ups and map, camera for proof on incident and whereabouts.
The Big Idea:
Record and store all of the key details following an incident with our easy to use claims capture tool. You can then send your details to Direct Line to start your claim or simply share your details with the other driver by SMS or email.
Benefits:
Audience: You will always be ready for the road with the On The Road App, all your important car info in one place, connect with a Direct Line agent within seconds, start the reporting process right there and then.
Brand: Adding a channel that enables our customers to contact us quickly and efficiently right at the incident scene, also allows us to get the best possible information
What Direct Line Say:
Jennifer Thomas, spokesperson for Direct Line: “Our new App for iPhone is designed to make the driving experience stress-free by helping users avoid the traffic jams and accidents. Should the worst happen, it also helps to make the claims process as simple as possible. With the easy look-up feature and ability to quickly share details with other drivers, users have the peace of mind that comes with knowing they’re a driver who’s prepared for anything.”
What the Media Say:
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