Green Flag iPhone ‘Rescue Me’ App
The Brief:
Green Flag wanted to be first to market in the breakdown service industry on mobile - the obvious starting place was iPhone.
Insight:
Audience: The ‘on the road’ experience is important to Green Flag customers having a better and faster way to connect with Green Flag in times of emergency is comforting. ‘Everything I need to utilise my membership in an App’ ‘no more searching in glove box for papers’.
Technology: Utilise GPS and location based services to deliver real time information on customers location, poll live traffic information. Q JMP server and mobile form the base of the solution.
The Big Idea:
To enable drivers to connect with Green Flag via a ‘one click’ rescue service. Let drivers get the latest traffic info and plan their journeys on the fly.
Benefits:
Audience: Convenient recovery channel everything I need to connect with my car and Green Flag on my iPhone.
Brand: Build a new channel to communicate with existing customers and up sell to prospects as and when needed. Build value through going the extra mile and providing the best of industry service.
Impact:
Better than expected uptake.
Featured in iTunes ‘New and Noteworthy’.
Great industry press coverage.
What Green Flag Say:
In 2009 we've delivered both response times and roadside repair rates way ahead of our competitors. In 2010 we will continue to challenge our establishment competitors in terms of quality, service and price,” said Dan Robinson, Green Flag Business Manager. “The Green Flag Rescue Me App for iPhone and iPod touch is evidence we continue to put our customers first, challenging the rest of the breakdown market to improve its game.”
What the Media Say:
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