The Brief:
Pizza Hut Australia wishes to reach customers via the mobile channel. The application provided must compliment the Pizza Hut brand and include a world first – Augmented Reality (AR) in a QSR App as well as a game for customer to enjoy while waiting for a pizza.
Insight:
Audience: The pizza business is competitive and customers have high expectations. The app needed to shine.
Technology: Q JMP server was used to integrate the new mobile channel into Pizza Hut’s existing order processing infrastructure and to provide the best possible experience for customers.
The Big Idea:
Put Pizza Hut on the App map. Lift the bar in terms of how consumers interact with the brand - make it easy to order a pizza!
Benefits:
Audience: Convenient order channel, have fun and enjoy the iPhone/iPod Touch world with one of your favourite brands.
Brand: Expand digital boundaries and build loyalty through a coolness factor. Increase sales.
Impact:
Significantly increased orders in 3 months.
Featured in iTunes (Australia) ‘New and Noteworthy’ and ‘What’s Hot’ categories.
70,000 downloads in first 30 days.
Many positive customer reviews, and press – 3+ Star Rating
What Pizza Hut Say:
Pizza Hut Australia marketing director, Valerie Kubizniak, “Importantly, of course, the App offers all iPhone users an easy and fun ways of ordering from Pizza Hut – just drag, drop, spin and slide through the simple and fast ordering process. It’s cool and functional – the perfect combination. The App gives customers the ability to order a selection of food including Pizza, Tuscani Pasta, sides, as well as drinks. You can even save your order as an ‘ifav’, making it quicker to order your favourite meal in the future. Someone looking for a Pizza Hut outlet simply has to hold up their iPhone 3Gs, the camera opens and the screen shows not only what is in front of the user, but small tabs highlighting the direction and distance of Pizza Hut locations nearby. Point north, south east or west and the locations change before your eyes – everyone will love this feature and it’s so much fun to use.”
Kubizniak reckons all iPhone users will have fun with the exclusive racing game, which she says is a “great way to be entertained while waiting for their orders to be delivered.
What the Media Say:
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