SUBWAY® to offer a customer loyalty program via mobile on popular devices - iPhone, Blackberry, Nokia and others. Also become the world’s first Quick Service Restaurant (QSR) to provide such a solution.

Audience: SUBWAY® customers who want to move away from a ‘plastic card’ scenario now have a viable option.

Technology: Altaine Q JMP mobile delivers 2D barcodes, customer statements and restaurant locators via multiple mobile platforms all in one simple integrated application. SUBWAY® receive real-time customer usage reporting via Q JMP server.

The mobile device delivers a loyalty program for customers and provides a launch pad into more sophisticated opportunities – like mobile ordering, marketing and communications.

Audience: Elegant, playful – ‘I want to use it cos its cool’ ‘I don’t need a card as I have my phone on me all the time’ ‘my mobile becomes my wallet’.

Brand: Take advantage of the App explosion. Communicate with your audience how they connect with their world

Featured on iTunes ‘new and noteworthy’ and remained No.1 in the Lifestyle section (UK) for 3 weeks.

Higher than expected uptake by customers.

Many positive reviews – 3+Star Rating

Alex Cacouris, SUBWAY® head of marketing, says: “It takes the scheme from a discount card to a loyalty programme. It lets SUBWAY® build a marketing plan for individuals, build one to one engagement and drive frequency. The programme will help SUBWAY® learn the needs and wants of its customers and help inform its ideas and product development.”

Visit www.subway.co.uk to find out more.