FAQ

Mobile TV

• What is Mobile TV?
• Can all handsets (mobile phones) access it?
• What is the cost for handsets to download a Mobile TV clip?
• Typically how large are the Mobile TV clips?
• Can I just take existing video content and convert it?
• How many phones can access Mobile TV content?

Mobile Marketing

• What is Mobile Marketing?
• Do I need to specifically get customers to opt in to this database?
• What is the cost of push messages?
• What if my customer wishes to opt out?

Mobile Websites

• What are mobile websites?
• What is difficult about creating a mobile website?
• What is the advantage of mobile websites over regular websites?
• How do I advertise a mobile website?
• Typically how large are mobile websites to download?

SMS

• Isn’t SMS messaging just a fad for young people?
• Our customers prefer to use the phone – why would I want to add an SMS channel?
• How long does it take to implement Altaine's SMS products?
• Who runs Altaine's SMS products, will I need additional staff?
• How secure are Altaine's SMS products?
• Will my customers always get through to my call centre via Altaine's SMS products?
• We are a large call centre and expect to receive and generate a large number of SMS messages. Will Altaine's SMS products manage our load?
• What infrastructure is required to get started?
• How do I get started?

Mobile Applications

• What are mobile applications?
• What mobile applications does Altaine currently have available?
• What other mobile applications are planned?
• What is special about Altaine's mobile applications?