AUCKLAND, NEW ZEALAND - July 5, 2004.
How do you greatly increase the response to a sales campaign and significantly reduce the cost of the program itself?
Use TxtCentre to provide a txt based response channel.
The Royal New Zealand Navy (Navy) recruitment campaign, broadcast on major New Zealand television channels in June this year, was the first commercial use of TxtCentre’s txt messaging initiated call back service and the results have exceeded all expectations.
The Navy television advertisements, which offered a free-phone (0800) response mechanism, were supplemented with a 5 second clip offering potential recruits the option of txting the word NAVY to the TxtCentre shortcode 8080 in order to register interest.
Potential recruits then received a response txt message which confirmed that they needed to be 17 or older to join and also offered the option of selecting one of three times, for the following day, when they could be contacted directly. The process of selecting a call back time was as simple as replying with either A, B or C.
Lieutenant Commander Phil Bradshaw from the Royal NZ Navy, We were staggered by the improvement in response on previous campaigns, particularly around rationalizing the costs associated with broadcast advertising. In addition, TxtCentre provides an innovative approach to managing two other key issues; the generation of a large volume of responses over a very short time frame and the need to pre-qualify callers in advance of them connecting with an agent. The service we received from TxtCentre was outstanding and we intend to work with them for future programs.
Warren Tobin, Managing Director of TxtCentre, We had high expectations regarding the balance of response between txt messaging and the free phone service. However, the level of response via txt was far in excess of even our expectations. For some time we have been educating the market on the validity of txt as a flexible, effective and cost efficient response channel for organisations that sell or provision services to a large numbers of consumers. Now we can provide demonstrable benefits including the potential for huge cost savings. The bottom line is that if you are an organisation that sells or markets services via broadcast or print media, then we can help you slash your marketing spend and improve your response rate.
About TxtCentre Ltd
TxtCentre was formed to harness the opportunities afforded by mobile phones and the new forms of communication available through them. TxtCentre has offices in New Zealand, Australia and the United Kingdom.
Contact details for Jo Skinner:
64 21 784 684
jo@txtcentre.com
www.txtcentre.com
Contact details for Lieutenant Commander Phil Bradshaw:
philip.bradshaw@nzdf.mil.nz