Altaine

Mobile communications are rapidly and fundamentally changing the way that people work, live, shop, love and interact with the rest of the world. 4 billion people, more than half of the world’s population, own mobile phones, and the number is growing rapidly. Unlike other mediums, the mobile phone enables individuals to be connected 24x7 – leading to a new culture of connectivity.

This mobile revolution has the potential to transform the relationship between consumers and corporations in a way that is mutually “empowering”. New era Mobile Commerce solutions give consumers an unprecedented degree of control over sourcing, personalizing, ordering and delivery of products and services. For corporations, the mobile medium represents a marketing, sales and service delivery channel that is highly measurable, offers a substantial amount of control (messages can be delivered to specific audiences at specific times of the day), is cost effective and is already proven to drive superior business outcomes.

Solutions that enable corporations to leverage the mobile channel have been piecemeal – for example, mobile sweepstakes and coupon solutions both provide value to clients, but to generate maximum returns a wider and comprehensive Mobile Engagement solution is required. Altaine is driving the development of the Mobile Engagement market, offering the only integrated solution suite spanning all mobile commerce/ordering, mobile marketing, mobile loyalty and mobile content functions.

Altaine was formed in 2002 as mobile phones developed into powerful multi-functional communication devices which offered new and exciting opportunities for businesses to better connect with their consumer customers.

In 2003 Altaine pioneered the concept of a consumer to call centre SMS channel, successfully patenting SMS call back technology.

In 2004 Altaine deployed the world’s first integrated mobile, SMS and web commerce solution for SUBWAY® and since that time many respected QSR organisations, like Pizza Hut and wagamama, have benefited from Altaine solutions.

Today, Altaine works across many industry sectors, spanning consumer goods, QSR, finance, technology and insurance. Altaine applications have received many industry awards from organisations like Motorola and independent telecommunications associations as well as featuring in Apple’s iTunes “New & Noteworthy”, “What’s Hot” and “Staff Favourites” sections.

At a time when there is now a lot of talk and focus on new channels for consumer engagement, Altaine is one of the few organisations that can demonstrate a track record of REAL achievement coupled with outstanding reference sites.

Warren Tobin – C.E.O. Warren started his career in a technical role with Financial Systems Limited, a pioneer in the New Zealand IT industry. After a successful stint in technology, marketing and sales, Warren was part of a team of four who created one of the world’s first CRM software companies. Warren assumed responsibility for marketing and sales, and lead the expansion of operations in 25 countries, developing a blue-chip roster of clients, including GlaxoSmithKline, 3M, Fuji Xerox, Eli Lilly, Baxter Healthcare, Roche, Merrill Lynch, Microsoft and Merck. In 2002, Warren teamed up with John Mason to create Altaine.
John Mason – Managing Director, Europe During 15 years of service with Nutex Textiles, a family run business, John gained a wide range of business skills as well as a deep appreciation of important commercial values. John went on to become one of NZ's youngest international buyers travelling seasonally to select fabric ranges from, China, India, Korea, Europe and the USA. In the late 1990s John became involved in a number of entrepreneurial projects centered on software products. Embracing his love of sports, John launched LOVEMYGOLF.COM, a software program that allowed golfers to form communities, keep track of their game and follow their friends’ performances. LOVEMYGOLF was supplied to thousands of golfers via a marketing partnership with golf equipment manufacturer Dunlop and was used by New Zealand Golf’s elite youth development squad. John retains some involvement with the LOVEMY brands and has extended the range of products to include Soccer, Cricket, and Wine.
Jo Gelb – Director Jo is a Director of Altaine with responsibility for sales and marketing in the Asia Pacific region, and supplier relationships globally. With a strong background in general IT and telecommunications in the region, Jo has had sole responsibility for growing and managing the Australasian client base for Altaine and has brought on blue chip clients such as Subway, 3M, Coca Cola, Nestle, Chevron, KFC, Genesis Energy and a number of well known local and multinational advertising agencies. Prior to joining Altaine, Jo held sales and partner management positions for a number of blue chip multinationals including Microsoft and Oracle and spent two years with StayinFront, a CRM software firm specializing in the pharmaceuticals and CPG sectors. Jo successfully expanded StayinFront’s partner channel from NZ and Australia into Asia.
Leon Travers – Sales Director, Europe Leon is responsible for Altaine’s European sales and business development efforts. As an experienced sales management professional, Leon brings an intimate experience of the European media, entertainment, marketing and technology sectors to Altaine. Prior to joining Altaine, Leon worked as Sales Director for the large UK DVD/CD printing firm, CMCS, and as New Business Director for St Ives PLC. Leon was personally responsible for the development of millions of pounds of new business for both organizations, and in these roles worked with closely with some of the world’s most respected media companies. Polygram (projects for U2, Smiths, Pulp and other artists) and BSKYB are two examples.