Altaine’s QJMP deliver innovative SUBSQUAD™ loyalty program to the UK and Ireland

Altaine’s QJMP deliver innovative SUBSQUAD™ loyalty program to the UK and Ireland

After a successful launch in May 2017,  the SUBSQUAD™ loyalty program is gathering momentum and making an impact.  

SUBSQUAD™ is an addition to the existing SUBCARD® loyalty scheme which offers bonus rewards to groups of friends when they each purchase items from a SUBWAY® store within a 4 hour timeframe.

The App based scheme allows 2-9 customers to form a SUBSQUAD™. When a member of a ‘SQUAD’ makes a purchase in a SUBWAY®store, an App notification will be sent to all other members notifying them that another member of their SQUAD has just visited a SUBWAY®store. Each member will then be given 4 hours to make a purchase in a SUBWAY® store and scan their SUBCARD® to earn 50 bonus SUBCARD® points – that’s on top of the points that would have been earnt anyway. Only SQUAD members that make a purchase within the 4 hour window, as well as the original purchaser will qualify for bonus points.

The SUBCARD® Apps and an outstanding user experience are driven by Altaine’s QJMP digital commerce engine.

 

 


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