The Brief:

Enable customers to use the App in an incident situation to take notes and swap information and speed up the reporting and cover process.

Insight:

Audience: Make the process easier for me, allow me to store my incident details and pass on the info including photo's to the necessary people immediately' then let me add to the report later via my computer.

Technology:

Let iPhone technology work for the customer, store and swap info, GPS for location look ups and map, camera for proof of an incident and whereabouts.

The Big Idea:

Record and store all of the key details following an incident with our easy to use claims capture tool. You can then send your details to Direct Line to start your claim or simply share your details with the other driver by SMS or email.

Benefits:

Audience: You will always be ready for the road with the On The Road App, all your important car info in one place, connect with a Direct Line agent within seconds, start the reporting process right there and then.