The Brief:

Green Flag wanted to be first to market in the breakdown service industry on mobile - the obvious starting place was iPhone.

Insight:

Audience: The 'on the road' experience is important for Green Flag's customers, so having a better and faster way to connect with Green Flag in times of emergency is comforting. 'Everything I need to utilise my membership in an App' 'no more searching in glove box for papers'.

Technology: Utilise GPS and location based services to deliver real time information on customers' locations and to check for live traffic information. Q JMP server and mobile form the base of the solution.

The Big Idea:

To enable drivers to connect with Green Flag via a 'one click' rescue service. Let drivers get the latest traffic info and plan their journeys on the fly.

Benefits:

Audience: Convenient recovery channel everything I need to connect with my car and Green Flag on my iPhone.