The Brief:

SUBWAY® to offer a customer loyalty program via mobile on popular devices - iPhone, Blackberry, Nokia and others. Also become the world's first Quick Service Restaurant (QSR) to provide such a solution.

Insight:

Audience: SUBWAY® customers who want to move away from a 'plastic card' scenario now have a viable option.
Technology: Altaine Q JMP mobile delivers 2D barcodes, customer statements and restaurant locators via multiple mobile platforms all in one simple integrated application. SUBWAY® receive real-time customer usage reporting via Q JMP server.

The Big Idea:

The mobile device delivers a loyalty program for customers and provides a launch pad into more sophisticated opportunities - like mobile ordering, marketing and communications.

Benefits:

Audience: Elegant, playful - 'I want to use it cos its cool' 'I don't need a card as I have my phone on me all the time' 'my mobile becomes my wallet'.
Brand: Take advantage of the App explosion. Communicate with your audience how they connect with their world.