The Brief:

To provide customers with a multi-channel order service, encompassing mobile and web channels. The key goals are to improve customer access to products and to elevate customer satisfaction levels.

Insight:

Audience: SUBWAY® customers who are time poor.  

Technology: Altaine Q JMP mobile and Server solution provides an integrated and comprehensive solution for all popular mobile phones devices, iPhone, iPod Touch and web. Q JMP also manages and distributes orders to individual restaurants and provides multiple back-up safety services to ensure orders are delivered on time.

The Big Idea:

Extend the restaurant out into customers' purses and pockets to make it easy to order. By providing something of value (for customers), provide a clear reason for customers to invite SUBWAY® into a closer and long term relationship.

Benefits:

Audience: Convenience, convenience and convenience. 'Thank you SUBWAY® your service is fantastic'