The Brief:

wagamama wanted to be the first to market with an iPhone app that enabled customers to order takeout meals and pay on the fly.

Insight:

Audience: Customers want to connect with their favourite brands using their favourite devices. 'Where is my nearest wagamama' 'let me order and pay now and pick up in 15 minutes' - no waiting or waiting until I get home to order.

Technology: Q JMP Server and mobile allows one click ordering and mobile commerce solution to speed up the take away experience.

The Big Idea:

Browse the menu, order and pay in advance. Save time and order in a matter of seconds.

Benefits:

Audience: Order and pay within seconds, no more wait time.

Brand: Offer a mobile channel that is convenient and allows merchandising opportunities in the future. Improve customer satisfaction and sell more food.