Altaine’s QJMP deliver innovative SUBSQUAD™ loyalty program to the UK and Ireland
SUBSQUAD™ is an addition to the existing SUBCARD® loyalty scheme which offers bonus rewards to groups of friends when they each purchase items from a SUBWAY® store within a 4 hour timeframe.
The App based scheme allows 2-9 customers to form a SUBSQUAD™. When a member of a ‘SQUAD’ makes a purchase in a SUBWAY®store, an App notification will be sent to all other members notifying them that another member of their SQUAD has just visited a SUBWAY®store. Each member will then be given 4 hours to make a purchase in a SUBWAY® store and scan their SUBCARD® to earn 50 bonus SUBCARD® points – that’s on top of the points that would have been earnt anyway. Only SQUAD members that make a purchase within the 4 hour window, as well as the original purchaser will qualify for bonus points.
The SUBCARD® Apps and an outstanding user experience are driven by Altaine’s QJMP digital commerce engine.