Meet Warren Tobin…
Having identified an untapped opportunity for organisations to capitalise on the B2C communication capabilities of mobile technology, Warren co-created Altaine in 2002. Considered a pioneer in his field, Warren successfully brought to market and patented SMS automated call backs for call centres and drove the deployment of the world’s first integrated mobile App and eCommerce solution within the Quick Service Restaurant (QSR) sector (SUBWAY NZ 2006).
Previous to that, Warren was a key part of the small team of four who created one of the world’s first CRM software companies. With responsibility for marketing and sales, Warren led the expansion of operations in 25 countries, developing a blue-chip roster of clients, including GlaxoSmithKline, 3M, Fuji Xerox, Eli Lilly, Baxter Healthcare, Roche, Merrill Lynch, Microsoft and Merck.
As CEO of Altaine, Warren is responsible for setting the strategic direction while also retaining a hands on role with R&D, key accounts, sales and marketing.