Our Team

Our team is a collective of forward-thinkers, problem-solvers, and tech enthusiasts driven by a shared passion for innovation. From engineers to marketers, every member brings a unique perspective and unwavering dedication to building smarter, faster, and more intuitive solutions. We believe in pushing boundaries, embracing bold ideas, and turning technology into real-world impact. Together, we're shaping the future—one breakthrough at a time.

Warren Tobin

CEO + FOUNDER

Warren’s career began in unexpected places—lifeguard, sailor, truck driver—before he found his calling in tech as a systems engineer for an IBM reseller. He later became COO and VP of Sales at a bold New Zealand start-up, which was ultimately acquired by a U.S. competitor.

In the early 2000s, Warren invented and patented SMS call-back and developed one of the first Order Ahead systems, allowing customers to skip the line with a simple SMS. That breakthrough became Q-Jmp—a digital commerce platform that evolved into mobile apps, web ordering, and omnichannel solutions used by major global brands.

From weekends at his family’s gas station to leading innovation in convenience and QSR tech, Warren continues to drive the future of digital commerce through Altaine—delivering scalable, customer-centric solutions built for what’s next.

Jo Gelb

COO + CO-FOUNDER

Together with Warren, Jo co-founded Altaine in 2002—a company that has remained at the forefront of digital commerce innovation. With a strong background in solution selling and a natural entrepreneurial drive, Jo has played a key role in shaping the company’s strategic direction from the very beginning.

Today, she leads Altaine’s sales and marketing expansion into the U.S. market, bringing a sharp focus on growth while ensuring every customer engagement delivers exceptional value. Known for her unwavering work ethic and commitment to service, Jo builds lasting relationships with clients and partners alike.

Outside the office, Jo juggles a busy family life—kept on her toes by her two energetic Springer Spaniels and a full calendar of family commitments.

  • Leon Travers

    SALES DIRECTOR

    Leon joined Altaine in 2005 to launch our UK/Europe presence and now leads global sales, from strategy to day-to-day operations. He works closely with technical and service teams to ensure a seamless customer experience. Outside of work, Leon enjoys sports, gym workouts, and dog walks—when he’s not busy chauffeuring his teenager around.

  • Stefano Altieri

    CTO

    Stefano joined Altaine in 2014 and serves as CTO, bringing decades of experience building digital solutions for QSR and Convenience. A talented developer, he leads and inspires the tech team to deliver great products. Outside of work, you might catch him drumming at a local pub in Bath, UK.

  • Dean Salisbury

    HEAD OF SOFTWARE

    Dean has been a key part of Altaine since 2006, with deep expertise in the platform and its industry applications. Skilled in both front- and back-end tech, he leads projects from concept to launch. Outside of work, he enjoys fishing and spending time with his young family.

  • Daniel Jackson

    HEAD OF MOBILE

    Daniel has led Altaine’s mobile development team since 2015, bringing 15+ years of experience in multi-platform app development. He oversees all convenience retail on-site technology, driving next-gen experiences. Passionate about the outdoors, Daniel enjoys skiing and fishing in the South Island of NZ.

  • Jason Donnelly

    PRODUCT & DELIVERY LEAD

    Jason is an experienced Solution Delivery Manager, leading cross-functional teams to deliver high-quality digital solutions. He bridges the gap between technical teams and business stakeholders, ensuring seamless project execution. Outside of work, Jason stays busy with his young family and is an avid sports enthusiast.

  • Peter Ingram

    US ADVISOR

    Peter joined Altaine in 2022 to support its U.S. expansion. With 35+ years of experience in retail, marketing, operations, and payments, he’s an expert in convenience and gas retail. Outside of work, Peter enjoys spending time with his family, exercising, and learning guitar.